Kamelia is the founder, publisher, and creative director of ВИЖ! magazine. She holds a degree in Cultural Studies from Sofia University "St. Kliment Ohridski". She is also the founder of ВИЖ! Studio and brings over 15 years of professional experience in graphic design. Her portfolio spans print publications, magazines, and zines created for a wide range of cultural organizations, contemporary artists, and platforms dedicated to education, environmental protection, and human rights. Together with the ВИЖ! team, she has organized numerous group exhibitions featuring contemporary visual artists, creative contests, literary readings, film screenings, and music events. Member of the Association of European Journalists - Bulgaria.

photo: Georgy Velichkov

Svetoslav is best known for his work as a journalist, editor, analyst, Bulgaria-based correspondent and editor-in-chief of ВИЖ! magazine. His media background includes local outlets (Capital, Dnevnik, Boyscout, Bacchus, Factcheck.bg) as well as international publications (Balkan Insight, Veridica, Eurozine, Reporting Democracy, Die Tageszeitung), with commentary appearances on platforms such as ARTE, New Eastern Europe, Middle East Eye, TVR1, and Balkan Brew. Beyond writing in both Bulgarian and English, he is a long-standing organizer of music events. He is the author of the short story collection The People Who Fell Asleep Alone (2014), the self-published volume Ten Conversations (2017), the audiobook Nothing Will Happen to You, the literary performance Wait a Second, I’ll Read You This (2023), and the short story collection Quiet Logic (2026).

photo: Boryana Pandova

Maya has worked as a journalist and editor in the cultural sphere for many years. She has a bachelor's degree in European Studies from Sofia University with a profile in Media Studies. She began her career in television, at the music channel MM, before working as an editor covering entertainment and culture at Dnevnik from 2011 to 2020. She has been on the Vij! roster since 2016. Over the years, she has contributed to the Reel Feel project and the Sea Garden festival in Burgas, and her writing has also appeared in Capital Light, Rubbed Magazine, Boyscout Magazine, Go Guide, HEЯ, Blister, BTA, etc.

Emine Sadka is a writer and journalist. Her debut novel “Caravan of Ravens” was nominated for various national literary awards, and in 2025 it was published in Spain and is currently being translated into seven more languages. In her public appearances, Emine often expresses the importance of decentralization of the cultural environment and equal access to education in the periphery of Bulgaria. She spends a large part of her life as a volunteer at festivals in Bulgaria, the Czech Republic and Poland. In the period from 2017-2020 she organized events using Bulgaria’s cultural heritage as a stage for contemporary art. She currently lives between Amsterdam, Sofia and the village of Garvan, often traveling with musical bands throughout Europe.

photo: Yana Lozeva

Zekie is an architect, architectural critic, and journalist. She holds a degree in Architecture from UACEG and is currently pursuing a degree in Cultural Anthropology at Sofia University. She has been part of the team of the “New Architectural Heritage” Foundation, where she worked on researching and promoting architecture from the second half of the 20th century. She has extensive experience as an author, editor-in-chief, and project manager in an architectural media platform, as well as a marketing and communications expert across various aspects of the architectural field. She has participated in the organization and realization of exhibitions, events, and educational initiatives, delivered lectures, and moderated numerous discussions and public talks. She currently works as a freelance architect and journalist.

Ivan is a prose writer who allows himself to write poetry, and thinks that we could all do with less drama in real life, so he redirects it all into his work as a playwright. He is the author of six books, and he is in charge of Vij!'s coverage of contemporary Bulgarian literature. Ivan has many years of journalistic and editorial experience, and has worked in communications and project development in the cultural field. He graduated with a bachelor's degree in Bulgarian Philology and a master's degree in Cultural Anthropology from Sofia University. He has written for a number of outlets, including Gorichka, One Week in Sofia, Egoist and Dnevnik. His play The Eyes of Others debuted in New York.

photo: Boryana Pandova

Boryana Pandova is a visual artist working in photography and video and a participant in various projects focusing on social issues. Her educational background includes theater, and her engagement with that discipline led to her love of photography and video. She has a degree in Artistic and Applied Photography from the National Theater Academy Krastyo Sarafov and a master's degree in Photography from the National Academy of Arts. She is part of the core team of the "Na zhivo" project, which is part of the "Art for Social Change – Games Against Violence" program. Co-founder of CAMERA ELECTRONICA. She has been teaching at NATFIZ Krastyo Sarafov since 2019.

Photographer, author of photobooks, co-founder of the virtual gallery for contemporary Bulgarian photography Bulgarian Photography Now and the photobook platform "PUK!", curator of the "Synthesis" gallery. His first book "Forget Your Past –– the monumental monuments of the communist era" (published by "Jeanette 45", 2012) was included in the selection for the best photobooks of the year by the British magazine British Journal of Photography. It is part of the Marine Parr photobook collection at the Tate Modern museum, and for his work on the project Mihov was nominated for the Deutsche Börse Photography Foundation Prize (2014). He has participated in a number of international exhibitions.

photo: Guillaume Lebrun

Mila Mihailova graduated from Sofia University with a degree in French Philology and has been working in the field of online communications and digital advertising ever since. She has worked for the agency Brand New Ideas, EventEase, Creative Europe-Bulgaria, ONE Foundation for Culture and Arts, KO-OP Gallery and 'Pseudonature' – the Bulgarian national participation at the Venice Architecture Biennale.

Mihaela is a specialist with broad knowledge and experience in the field of advertising, marketing and distribution in the culture sphere. She has a longtime experience as a PR and marketing specialist at Art Fest, Sofia Film Fest and Cinema House, she has worked for various artists and organizations in the creative industry.

Maria joins the Vij! orbit as a translator responsible for the English language edition of the magazine. She has been working with words and languages, online and on paper, since the early 2000s. In her spare time, she feeds stray cats in Sofia and Burgas.